Mojave Mallows, artisanal organic s’mores crafted by former Girl Scouts, blend nostalgia with elevated quality. This campaign highlighted their handcrafted appeal through in-depth research, store visits, and consumer insights, shaping a compelling brand positioning. A detailed creative brief informed three visually striking print ads, each capturing the warmth and indulgence of Mojave Mallows through rich textures, inviting compositions, and playful yet refined headlines. A mix of original photography and photo manipulation brought the campaign to life, reinforcing the brand’s authenticity and premium appeal.